Cash4Gold was one of the first to pioneer the movement of receiving money for your “unwanted” gold jewelry, beginning with a heavy television and internet marketing campaign which soon branded them as the largest gold buyers and jewelry buyers in the world. Now, while under a heavy microscope by critics all over the world, Cash4Gold located in Pompano Beach, FL melts on average 3,000 to 4,000 ounces of gold and 800 pounds of silver a week. Having their own gold refinery, they have those capabilities, and with countless amounts of people sending in their gold daily with little to no negotiation process, Cash4Gold can pay whatever price they want for gold. Addressing customer satisfaction, CEO Jeff Aronson says, “It is a very easy, simple, trustworthy way of doing business,” and adds, “94% of our customers accept the Cash4Gold offer right off the bat.”
No stranger to controversy (brought to light in both San Diego and the United Kingdom), there is no doubt that Cash4Gold is seeing the effects of their negative press, and local gold buyers are seeing a spike in sales with more and more people wanting to negotiate the selling price their gold face to face. In order to sell gold to Cash4Gold, the customer must have the company send a GoldKit, pack the “kit” with your gold, and send the gold or silver to Florida. After Cash4Gold receives the GoldKit, they will mail you a check for a certain percentage of your gold market value.
Cash4Gold In the Community
With such famous celebrities as MC Hammer, Ed McMahon, Randy Couture and Mr. T, Cash4Gold has an extremely loyal following because of their spokespeople and their sponsorship programs. You may see them in a ad on TV with your favorite 1980’s star giving their testimonials or watch their logo on a Nascar race-car, but Cash4Gold is also know for their thriving philanthropy work both in Florida and all over the world.
Will the Cash4Gold fad begin to fade? There is no telling with the increase in gold market prices, but as long as the gold market stays strong there will be no shortage of gold buyers both locally and internationally.